Three Questions To Write Better Copy
Jul 9, 2021
What are you really selling?
To save a relationship, to overcome a fear, to have a business?
Get really specific to a result that is relatable.
Why does your client care?
There is either a pleasure to gain or a pain to solve.
Maybe even both!
Speak directly to those. They are anyone’s first motivation to hire you.
Why do you care?
Because humans love to buy from other humans, but they love it most when those humans care.
P.S: I thought about another one.
How can I make this text shorter?
